THE STANDARD CULTURE AND PROMISE

This is the first one. At The Standard, we never believed in rules, and yet, here we are again, breaking our own mold. Since early 2000, we have built hotels and continue to do so around the world in locations with Soul places that are special to us. We have created places infused with our Culture and Vibe. 

Our witty way of looking at life. Where quirkiness and community mean everything. The kind of places that encourage the unexpected. Places to experience for one night, two nights, or a month… and then again. You came to our hotels, and we provided the ambiance and the experience.

We are finally developing our first residential project. This is the first time we will sell our keys.  OWN IT!

Where instead of being a guest, you will be an owner.

We are super excited to finally have found the location and the team of partners and designers to develop Miami's coolest building.

Whether you live, stay or rent, our service will be infused with the unique Vibe and Culture of our brand.

A building that will be anything but Standard.